Money spinner or not, there's something quite warm and fuzzy about a day that makes you think about your loved ones, be they your partner, friends or family.
I have been amusing myself with the madness of Knightsbridge. Jo Malone on Sloane Street and their sucker red roses - I've watched each day as more and more have been nabbed. The Vegas love heart at this florist. The single stem red rose at The Conran Shop - a snip at £11. £10 if you want to downgrade to white. The beautiful Will Ayres picture in the window at Stephanie Hoppen on Walton Street. Rude chocolates at Rococo. The queue of male commuters in WH Smiths at Waterloo this evening.